Based on the personas and the interviews, we first developed three personas (three different lecturer profiles). Here is an example of the customer journey based on the persona “Stephan Furrer”. The user stories are now written on the basis of the personas/customer journeys.
Based on the interviews conducted and the survey, personas for the Virtual Academy were developed or validated. User journeys were then outlined for these personas and the user stories are now being developed. Further personas will follow.
The survey of lecturers at the Bern University of Applied Sciences was one of the foundations for the Virtual Academy. In addition to qualitative interviews, an online survey was conducted. Above is an excerpt from the survey of the digital skills of the teaching staff at the BFH. Here you will also find the final report with the main results:
Digital Skills Competence Framework
Own illustration – click on graphic to enlarge
Giving the project a framework… in this case a competence framework. At the beginning, the project team compared various existing competence frameworks and examined their suitability for the Virtual Academy. Based on the criteria, they decided on the EU’s “DigCompEdu” framework.
Own illustration – click on image to enlarge
As is usual in projects, an environmental analysis was first carried out with a stakeholder analysis. This is because not only the target group, in our case the BFH lecturers, is relevant for the success of the project, but also all other people affected by the project or who can influence it. These must be involved accordingly in stakeholder management.